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5.6. NON- PERSONALLY IDENTIFIABLE INFORMATION
IncrediMail will use certain non-personally identifiable information provided by Users for the following purposes:
a) To create, aggregate non-personal demographic reports about the Users of the Service.
b) Provide Users with certain content that may be of interest to that User based on the information the User provides.

5.7. GENERAL USAGE PATTERNS
IncrediMail may gather information related generally to Users' use of the Software, Service, and Site including without limitation:
a) The number of Messages that a User sends;
b) What elements of the Service are most often used;
c) User log-in dates and time;
d) Sent messages size data
This information, which will only be collected and maintained in aggregate, anonymous form, will be used to, among other things:
Provide IncrediMail with a better understanding of how Users use the Service and the various features thereof;
Help IncrediMail to create and provide new services and offerings to Users; and Conduct and publish anonymous market research results.
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7. ADVERTISEMENTS
IncrediMail uses the services of a third party company to help it measure the effectiveness of its advertising and how visitors use this Site. To do this, IncrediMail uses Web beacons and cookies provided by a third party company on the Site. The type of information IncrediMail collects includes the pages visited, the product codes and prices that visitors purchase and coupons that were used during purchase.
We may use an outside advertising company to display advertisements on the Site and Service. These ads may contain cookies. The advertisement company may collect cookies received with outside ad banners. We do not have access to information that would confirm the use of cookies by the advertising company.